Social communicator. Doctorate from the Autonomous University of Barcelona, ​​MBA from the Universidad del Pacífico and Master in Strategic Communication from the Piura University. Specialist in Strategic Communication. He is the Managing Director of Realidades S.A.C. since 2003; and has an experience of over twenty-five years in the communications sector nationally and internationally. He is also a professor in various postgraduate programs at the Piura University. He has applied and directs a series of Communication Strategies for companies in the public and private sectors of various sectors such as mass consumption, technology, health, education, tourism, automotive, among others. He has been a consultant for the Pan American Health Organization (PAHO), GIZ-PERU, UNESCO, the Andean Community, the World Tourism Organization, USAID-PRODES, among other institutions. Member of the Board of Worldcom Public Relations Group representing Latin America.