Success Cases
Public
Relations
EPSON
The challenge:
Make visible the talent of audiovisual artists re-powered by EPSON’s innovative technology. The fashion sector was included in this campaign, and the designs of renowned artists from each country were exhibited with the help of large-format printers.
What we did?
- Through the "Epson Digital Couture", we achieved government recognition of the activity as an innovative initiative.
- We managed to get the main media to interview the representatives of the brand.
- We develop communication plans, according to the objectives of each project.
- We make notes and publish them on television, radio, print and digital media, and social networks.
- We promote the approach and relationship of the brand with the directors, editors and journalists of the most important media in the country.
Strategic
communication
NEXA
The challenge:
Inform and sensitize Nexa employees about the importance of diversity in the company as a source of development and growth for all who are part of the organization.
What we did?
- We developed an internal communication plan to implement the internal campaign on diversity.
- We develop powerful messages for collaborators.
- We measure the scope and impact of the campaign.
Intern
Communication
Telefónica
The challenge:
Strengthen Telefonica’s links with its internal clients, through a comprehensive communications strategy and the design of communication tools for internal magazines and billboards.
What we did?
- We conceptualize the graphic line of the portfolio and magazine.
- We cover events, create audiovisual material, and write notes.
- We send, through mailings, digital magazines to all collaborators with the achievements obtained month by month.
Digital
Communication
D-LINK
The challenge:
Position the D-Link brand on the Facebook digital platform, to advertise important information about its products, differential value; as well as giving it a presence in the market for its strategic audiences.
What we did?
- We investigate the positioning of the competition and businesses in the technology sector on Facebook. With this, it was possible to identify the publications with the largest audience and, additionally, the graphical layout of the profiles.
- We elaborate, together with the client, a graphic proposal for the publications on Facebook.
- We develop a Digital Communication Plan for the launch of the brand on social networks, taking into account the topics to be addressed and the type of publications to be made.
Visual
Identity
International Labor Organization (ILO)
The challenge:
Develop a new visual identity and graphic line to fight and combat human trafficking in Peru.
What we did?
- In this case, we develop a Benchmarking (a comparison tool that allows us to identify the best practices in a given field).
- We managed to create a brand and visual identity according to the needs of the organizations involved in the fight against human trafficking.
- By developing the graphic line (logo, colors, typography, visual elements, among others), we get audiences to identify the brand developed.
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Lima – Perú
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informes@realidades.pe
anagabriela.perez@realidades.pe
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