2. What is needed to change this scenario?
The answer is in the dialogue
It is necessary to adapt a different posture, in which communication with all concerned parties becomes a reality. It is through dialogue that we can achieve to preserve a more free and democratic society.
Change the speech
It is the moment to innovate the ways of communication. This applies to all politicians. The current political speech creates a setback for everyone.
mayoritariamente al gobierno
COLOMBIA, Grupo Albión
It is time for the facts
The government faces the difficulty not to count with real and overwhelming facts to sustain its most important bets. In terms of the process of peace, the results will be seen in a few years when the judicial mechanisms and repairs to the victims had acted integrally. The other important bet for the government, related to the development of infrastructure, will also generate results in the next four years. In regards to the performance of the economy, there are some symptoms of recovery, but they will only be used as prove of correct political decisions as long as they are consolidated.
It is important to untie the balance of results and the current condition of the country related with this three elements and to procure highlight other relevant executions that have lost brightness behind the media swirl generated.
Today, nothing that is said can change the perception. It is time for facts, balances and results.
The key is to prepare
The governor must know the reality and plan the communication through all available tools. Then, it will be necessary to investigate and analyze the impact that his messages have had to communicate again. Only through a system that searches actively for feedback and evaluation of its effectiveness, a permanent dialogue that reinforces the governance of mandate, can be guaranteed. The leader has as mission to guide, lead, and drive, but first he needs to research and meet those who govern.
estado actual del país a lo relacionado con estos tres elementos y procurar resaltar otras ejecuciones relevantes que han perdido brillo detrás del remolino mediático generado. En este momento nada que se diga puede cambiar la percepción. Es el momento de los hechos, los balances y los resultados. hechos, los balances y los resultados. hechos, los balances y los resultados.
3. To grant stability and security to the businesses, what challenges assume the government of your country?
It is an uncertain time
Because it is a time of transition due to investigations against corruption, businesses do not rely with a clear commitment from the government. Despite this, it is important to highlight that Brazil is a country that will overcome this crisis.
mayoritariamente al gobierno, pues
3 big challenges
The communication challenges the government assume are:
- Transparent management.
- Transparent mechanisms of improvement in the institutional quality of the country.
- To have closeness with the society, managing specific strategies for each sector, public or area of interest.
COLOMBIA, Grupo Albión
Focus in short-term achievements
The challenges is to combine objectives that trace with the possibility to show real results in the short-term, even if there are other more important challenges in the long-term that can not be shown as achievements, but that serve the structural need of the country. This communication plan is fundamental to build a perception of stability, security, and progress which is what businesses require keep investing, generating movement in the economy and feeding an environment of trust and optimism.
mayoritariamente al gobierno, pues unidireccionalidad en los canales tradicionales no permite conocer la otra cara de la cambiar la percepción. Es el momento de los hechos, los balances y los resultados. Es el momento de los hechos
Turn into a strategic vision
The most important challenges is to change the short-term vision for a strategy that allows to analyze scenarios; identify tendencies; value the needs of the population; identify players and political leaders; establish KPIs; among others, with the objective to establish communication policies that allow to reach what the government thinks, says, and does as a unit.
Politics result sometimes to be passional in many different contexts of ideas and postures, but it has to be clear that to govern needs to handle KPIs and results. These indicators will become the accountability facing a society that will grant an economic stability and security to attract investments from abroad. Today, this two characteristics are absent in many Latin American democratic systems.
Founder and President of Planin, PR and communication agency located in Brazil. She has been Coach for more than 900 professionals, preparing them to effectively communicate with media and their stakeholders.
Founder and CEo of Zelmira-K Comunicación, in Argentina. She has more than 25 years of experience in the PR industry, also worked with national and international companies, non-for-profit companies and government.
Project Director of Grupo Albión, Colombia. He is a specialist in corporate and financial communications, special situation, and crisis, as well as managing online reputation.
Manager Director from Realidades S.A.C. and board member of Worldcom Public Relations Group. 25 years of experience in the communication sector, both national and international. He is also a professor in different graduate programs at the University of Piura.